About

EXPERIENCE

BPPR specialises in results driven
public relations and strategic communications.
With 25 years’ experience in Adelaide, Melbourne,
Sydney and London working across a diverse
range of sectors.

APPROACH

In addition to our creativity,
strategic thinking and our
strong relationships across local and
national media, we pride ourselves
on a consultative approach
and delivering exceptional results
for our clients.

TAILORED TO YOU

BPPR tailors our services to meet
our client’s unique needs, culture, resources
and business objectives. You may wish to
use any or all of our communication services
to meet your business goals.

Services

Public Relations

We specialise in public relations strategy and planning, media release writing and distribution to an extensive database of journalists across Australia with expert media pitching and liaising and professional writing.

Crisis Management

We work with clients to provide expert reputation advice. We have experience in proactively dealing with issues and crisis management plans and ensure our clients are adequately prepared in the event of a crisis.

Event Management

We take the stress out of event management and planning, taking care of everything from event styling, curating guest lists, invitation and rsvp management and supplier coordination right through to the professional running of the event on the ground for you.

Digital & Social Media

We work with you to develop your digital identity and strengthen your audience base across a range of digital and social media platforms. This includes developing and implementing content marketing and social media strategy, content calendars and planning.

Community Engagement

We will work with you to develop detailed community engagement strategies to ensure communities support your projects. Communities today demand accountability, information and input into development. A successful project is one that has the confidence and trust of the community.

Clients

Testimonials

“We have enjoyed fantastic success working with BPPR over the last 4 years with campaigns being picked up locally, nationally and internationally. The team have the unique ability to review overall strategies and goals, developing well considered PR and communication strategies that have produced results. Belinda and her team are tenacious and hardworking, delivering commercial outcomes that are on brand and connecting the desired message to the right audience, while finding great ways to deliver our message that’s meaningful to all media channels. ” JULIETTE GRAHAM Senior Brand Manager - Krispy Kreme,
“BPPR have worked with Jodi Lee Foundation throughout 2019. They have elevated and increased our national profile through achieving media across multiple national channels including radio, television, print and online. They are professional, creative and diligent at all times. BPPR has become an extension of the JLF team.”NICK LEE Chair - Jodi Lee Foundation.
“Belinda Petersen and her passionate team are exceptionally professional, they go above and beyond their call of duty to deliver real solid results for the campaigns they have delivered for my businesses. They are genuine, approach all aspects of their work in a logical manner and are an absolute pleasure to work with. The level of communication is exemplary from all staff which is incredibly important to me. Belinda is a great mentor and role model for the young people she works with. Belinda Petersen PR is highly regarded and holds a very positive reputation in the industry.``KRIS LLOYD Director - CheeseFest & FERMENT,
“We appointed Belinda and her team after a number of companies referred her to us, and also working with her on a key event at Sparkke at the Whitmore. Our business is complex, with a number of business units requiring individual PR strategies. We have been thrilled and delighted with her team’s work - most especially their ability to generate national media coverage for us so early in the relationship. It’s refreshing to find a company where you work so closely with the founder, and in Belinda’s case, her eye is cast over everything that goes out so that we know it is timely, targeted and effective.” KARI ALLEN Co-Founder - The Sparkke Change Beverage Company,
“I provide strong endorsement of BPPR. Over the last decade or so, I have engaged Belinda's company to promote significant events: the Bay to Birdwood Run; The Adelaide Festival of Ideas; South Australia's History Festival and the Adelaide Cabaret Fringe Festival. Belinda and her team of enthusiastic, media and social media-savvy publicists have proven time and again their impact in attracting positive media and the all-important audience attendances. While based in Adelaide, their capacity to attract national media attention has contributed enormously to the growth of brand equity in our projects. In every instance, the contrast between exposure and profile for events 'pre-BPPR' and subsequently is undoubtedly positive. In the cases of The Adelaide Festival of Ideas and the Bay to Birdwood, this has resulted in growth in interstate visitation and engagement. In the case of South Australia's History Festival - Australia's largest community history event - our audience numbers have grown significantly since the engagement of BPPR. In all cases, this has proven to represent excellent value for money. BPPR's timely preparation of reports post-event that document media exposure value provide an excellent resource for the acquittal of sponsorships and grants. I have great confidence in the value proposition presented by BPPR and have no hesitation in recommending to any prospective client that Belinda Petersen and team are strongly client-focused and deliver publicity campaigns that add value to any marketing strategy.” GREG MACKIE CEO - History Trust of South Australia,
“The BPPR team are an absolute pleasure to work with and provide a wealth of knowledge, connection, innovation and support for our brand that has so far generated outstanding results. They’re highly focused and make a valuable contribution to the growth of our business in a very positive and highly professional manner. Each member of their team is personable, relatable and they all have the ability to make us feel like our brand is the most important thing they are working on, although we know they are dealing with multiple clients with many and varied objectives and deadlines. To date they have shown they can work with all different types of stakeholders in a professional and knowledgeable way, from government and industry bodies, to board members, senior management and executives, right through to community members and volunteers. We are thrilled with the results Belinda, Jaimie and the whole BPPR team continue to deliver. If you’re looking for a team with the knowledge, know-how and experience to deliver great results for your business, look no further!”OLIVIA BURKE Sales and Marketing Director - Burke Urban Developments + Newenham,

BELINDA PETERSEN
DIRECTOR

Belinda’s well established career as a communications professional comes from having worked in the local, national and the international arena for the last 20 years.

Working across a diverse range of sectors including retail, leading food and convenience brands, property developments, museums, national parks and major tourist destinations.

Her passion and expertise in strategic marketing, communications and public relations are reflected in her outstanding results for each client. Belinda also has extensive issues management experience across her diverse portfolio.

• OTR/PEREGRINE CORPORATION
• BURKE URBAN
• SPARKKE CHANGE BEVERAGE COMPANY
• SPARKKE AT THE WHITMORE
• AUSTRALIAN INSTITUTE OF BUSINESS
• THE JEWELLERY GROUP
• KAY BROTHERS WINES
• THE BEND MOTORSPORT PARK
• BAROSSA VALLEY CHOCOLATE COMPANY
• KRISPY KREME SA
• KRIS LLOYD/WOODSIDE CHEESE WRIGHTS
• BAY TO BIRDWOOD
• SOUTH AUSTRALIAN HISTORY FESTIVAL
• PARKS VICTORIA
• THE ROYAL PARKS (OF LONDON)
• BRITISH MUSEUM
• SOUTH AUSTRALIAN MUSEUM

ELLY MITCHELL
PR ACCOUNT MANAGER

Elly has worked with leading national media outlets working across New South Wales, Northern Territory and South Australia over the past ten years. Elly has worked with a diverse range of sectors including leading retailers and food brands, property developments, agriculture businesses, real estate and major tourism destinations and events. With a passion and specialising in online and offline media she has forged her career in creating strategic content campaigns to assist clients in reaching their goals.

• MAZZUCCHELLI’S
• ZAMEL’S
• OTR / PEREGRINE CORPORATION
• MYER CENTRE
• SPARKKE CHANGE BEVERAGE COMPANY
• SPARKKE AT THE WHITMORE
• AUSTRALIAN INSTITUTE OF BUSINESS
• BAROSSA VALLEY CHOCOLATE COMPANY
• STUDIO PILATES

Contact

PLEASE GET IN TOUCH
WE WOULD LOVE TO TALK OR HAVE A COFFEE

BELINDA PETERSEN

belinda@bppr.com.au
0402 358 000

BPPR OFFICE

Level 1, 278 Rundle Street
Adelaide 5000